Sales skills assessments to better understand your team

We know that getting a handle on the capability of your sales team can be quite a subjective experience. Sometimes you need to look at more than the sales figures to get an idea of what is going on in your team.

We like to begin each sales engagement by completing an assessment of the sales team, which will provide an in-depth look at your organisation’s salespeople, systems, processes, and overall strategies and priorities.

This comprehensive evaluation will help identify the most serious issues affecting your sales team’s performance and provides a customised road map for planning an effective and meaningful development program.

We utilise the Objective Management Group’s (OMG) Sales Evaluation tool to complete our organisational sales assessments. This leading sales-skills assessment tool has won the Top Sales Assessment and Marketing Tool awarded by ‘Top Sales World’ for 10 years. To date, almost 2,000,000 salespeople have been assessed with these tools and more than 30,000 sales forces evaluated.

Why invest in sales assessment and evaluation?

OMG’s Sales Evaluation assessment is not a personality profile or preference assessment. Instead, it’s a scientific and microscopic view of how your salespeople think and function in ways that affect sales success. It will allow you to uncover crucial information about your team before you invest in sales training and development programs, so you’ll get better outcomes and a better return on your training dollar.

By assessing salespeople and sales managers, we can help you:

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Identify people who will help you achieve sales growth – and those that won’t

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Determine an individual’s willingness to be successful in selling

What steps can you take to make that a reality?

Understand the difference between “Can You Sell” vs “Will You Sell”

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Probe sales mindset and capability strengths and weaknesses

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Discover how aligned your people are to your desired selling environment.

Personalised, detailed reports

Our expert team facilitates your evaluation using an online questionnaire. Once the OMG Sales Evaluation questionnaire is complete, we’ll provide a personalised 30-page PDF report with sales skills assessment results and other valuable insights.

Our sales assessment will:

  • Reveal the quality of your sales pipeline
  • Reveal the effectiveness of sales management.
  • Discover any misalignment at the sales level with current or planned strategy at the corporate level.
  • Alert you to problems with your current hiring criteria.

We can show you:

  • If your salespeople are capable of executing your growth strategies
  • How comfortable your salespeople are with your model for going to market
  • Why sales opportunities are lost or stalled

We will identify those salespeople who can perform more effectively and how you can help them reach their full selling potential. We can also identify current non-performers, who can be saved, predict how long it will take and define the help needed to make them more productive.

Frequently Asked Questions About Sales Assessments

The OMG assessments can be seamlessly integrated into the recruitment process for sales roles.

This data-driven approach results in better hires, stronger sales performance, and reduced turnover.

Organisations can take a deep, data-driven look at their sales team, leading to more informed decisions about coaching, development, and team structure.

It is a psychometric tool designed to evaluate a salesperson's mindset, skills, and potential for success.

The Objective Management Group (OMG) assessments are highly accurate in predicting sales success, with a strong track record of reliability across industries and sales roles.

Blog Posts About Our Sales Assessments

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Read about why relying on behavioural interviewing may lead to overlooking candidates that are right for the job.

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Learn about how a salesperson's intrinsic motivation can affect their sales performance.

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Learn about what sets top salespeople apart and how you can recruit the right people for your sales team.