How Accurate Are the OMG Assessments?

The Objective Management Group (OMG) assessments are highly accurate in predicting sales success, with a strong track record of reliability across industries and sales roles.

Proven Predictive Validity

OMG assessments have been used for over three decades and have assessed over 2.3 million salespeople globally. This large dataset allows for continuous validation and refinement of the assessment tools. The assessments have demonstrated a predictive accuracy rate of 92% in identifying candidates who will succeed or fail in a sales role, which is notably higher than most traditional assessments.

Focus on Both Skills and Mindset

Unlike other assessments that focus solely on skills or personality traits, the OMG assessment measures Sales DNA—the underlying beliefs, attitudes, and emotional resilience that directly impact a salesperson’s ability to perform. It evaluates factors such as coachability, motivation, and the ability to handle rejection, which are critical predictors of sales success.

Data-Driven Insights from a Large Database

OMG leverages an extensive database of sales performance data to continuously improve its models and benchmarks. This data-driven approach ensures that the assessments remain relevant and accurate in identifying top performers across different industries, roles, and sales environments.

Customisation for Different Sales Roles

OMG assessments can be tailored to specific sales roles, such as hunters, farmers, or consultative sellers. By matching the assessment criteria to the unique demands of the role, the tool provides more precise predictions of success, ensuring that candidates or team members have the specific skills and mindset required for that position.

Uncovering Limiting Beliefs and Emotional Barriers

One of the key reasons the OMG assessment is so predictive is its ability to identify limiting beliefs that can undermine sales performance. These beliefs—such as fear of rejection or a need for approval—are often hidden and can go unnoticed in traditional interviews or skill-based evaluations. By surfacing these barriers, OMG helps ensure that only candidates with the right mindset are selected.

Predictive Insights for Development and Coaching

The assessment doesn’t just predict success; it also identifies specific areas where salespeople may need development. This ensures that those who might not have perfect results still receive the coaching they need to improve. The ability to track and coach based on these insights further supports the predictive accuracy of the tool in enhancing performance over time.

Independent Validation

OMG’s predictive accuracy has been validated through independent studies and by organisations that have implemented the tool as part of their hiring and sales development processes. Many companies report improved sales performance, lower turnover, and better hiring outcomes after adopting the OMG assessment.

Reduction in Costly Hiring Mistakes

Because OMG provides such an accurate prediction of sales success, it helps reduce the costs associated with hiring mistakes, which can be significant in sales roles. By improving the quality of hires, companies experience higher productivity, better performance, and longer tenure among their sales teams.

In conclusion, the OMG assessments offer an exceptionally accurate way to predict sales success, providing both a clear picture of a candidate’s potential and the underlying mindset required for long-term success. This accuracy helps companies make more informed hiring decisions, improve sales team performance, and reduce turnover.