Sales leadership training that drives your sales culture
Sales leaders play a critical role in business. Every day, they need to coach, motivate, and have the confidence to hold their sales team positively accountable while also achieving growth targets and sustaining sales performance.
High-performing salespeople are vital to a successful business. Conversely, underperforming individuals can significantly strain revenue, overheads, and other team members, and it’s up to sales managers and leaders to identify and address this within their teams.
Our Sales Leadership programs focus on:
- Building a high-performing culture
- Motivation, intrinsic drive, and accountability
- Managing sales mindset
- Sales coaching for positive performance
Engaging with us is easy
Book a consultation
We will present you with a program design specific to your business.
Sign off and program start!
Do you know what is holding your salespeople back?
We understand the importance of mindset when it comes to sales. Your salespeople are unique. They face rejection and overcome objections every day. They need to be resilient and well supported.
Our sales leadership programs teach leaders how to tackle limiting beliefs, mindset obstacles, inhibiting sales behaviours, and positively influence salespeople to be more effective.
What makes our Sales Leadership Programs different?
The components link together to create a unique program that we customise to your business and context.
We take the program components and scaffold them into a program that can be delivered face to face or virtually. In addition, we provide practical tools and skills clinics to help embed the learning. One of our goals is to integrate the sales mindset and skills into your internal processes and provide coaching guides that leaders can use to effortlessly manage performance.
Program components:
Building a high-performing culture
Motivation, intrinsic drive, and accountability
Managing sales mindset
Sales coaching for positive performance
Our programs are underpinned by emotional intelligence and neuroscience, so they affect change both professionally and personally.
Amazing program presented by an outstanding facilitator who built the trust and rapport with each participant. Best leadership program that I have ever completed! Thank you.
Participant - Authentic Leadership Program
This program has given me a new set of tools to lead and have constructive conversations with my team and other stakeholders. Tools that will facilitate better coaching of staff.
Participant - Authentic Leadership Program
The best training I have come across in the last 5 years is from Neural Networks. Tailored and outcome focused. I like it because the training also touches the staff's private lives. And if they are happier with themselves and at home then they'll be happier at work and service and sell more!
Antoine Casgrain, CCC Manager - St George Bank
Solutions Showcase
Solution 1 - Sales Culture Program for Furniture Retailer
The challenge
- Furniture retailer with long-term, loyal staff; however, sales performance and conversion rates were inconsistent due to legacy issues.
- Significant investment in sales development and induction was already in place, including personality assessments through an external agency, but these assessments didn’t reliably predict sales success or support ongoing capability building in the workplace.
- Existing training wasn’t embedding needed skills or addressing the sales mindset required for success.
- Goal to elevate performance for those with the mindset and talent to excel, with initial focus on sales managers' understanding of how mindset impacts sales behaviour.
- Need for enhanced sales process discipline and consistent coaching practices in-store.
Our solution
- Conducted a virtual session with participants to set goals, expectations, and identify priority areas.
- Reviewed qualifying processes, sales procedures, and coaching practices to establish effective support for skill development and accountability.
- Created a sales skill scorecard with defined criteria for the sales process to enable consistent coaching outcomes and greater accountability.
- Completed OMG Sales Manager Evaluation for each manager to assess key mindset strengths and weaknesses.
- Delivered individual 1-hour debrief sessions, highlighting specific sales strengths, growth areas, and methods to overcome mindset obstacles.
- Debrief conducted with senior stakeholders to review evaluation results and discuss their impact on sales strategies.
- Held development workshops for sales managers covering topics like identifying and resolving mindset obstacles, reframing limiting beliefs, tapping into intrinsic motivation, managing skill versus will, and coaching through the qualifying process.
Solution 2 - Sales Effectiveness Program for a Food Solutions Business
The challenge
- Family-owned business specialising in sourcing and distributing food and beverage ingredients across ANZ.
- Sales team covered various client segments, with roles spanning field sales, tele sales, and customer service; however, sales management lacked structured tracking, reporting, and pipeline accountability.
- A new CEO’s strategic planning identified the need for a stronger customer-focused sales culture and a clearer structure for sales roles and priorities.
- Sought to systemise sales practices to protect against risks tied to client knowledge being limited to specific individuals.
- Needed a comprehensive understanding of the sales team's strengths, gaps, and trainable qualities to guide role assignments and maximise customer outcomes.
Our solution
- Completed individual evaluations for Sales Leaders, Sales Managers, and Salespeople, followed by debriefs to identify strengths, growth areas, and obstacles, with tailored development plans.
- Conducted a sales effectiveness assessment using OMG’s Sales Effectiveness Improvement Analysis (SEIA) and Smart Sizing Tool, customised to fit the unique work environment.
- Presented a detailed SEIA report (100+ pages) during a half-day SEIA/Smart Sizing strategy session with key stakeholders, providing insights into the data.
- Held a Sales Organisation Structure Strategy Session to build on SEIA findings and make informed decisions on optimal organisational structure and role fit for key sales roles.
- Facilitated a one-day workshop to design a structured pipeline process, ensuring effective tracking of client opportunities and alignment with sales activity goals to achieve budget targets.
Solution 3 - Sales Culture Program for a Large Realty Firm
The challenge
- Targeting a 50% growth in sales and rental divisions within two years.
- Sales team exhibited diverse skill levels, with many members struggling to meet targets.
- Required enhancements in both mindset and skills to elevate team performance and achieve growth objectives.
- Recently introduced an induction program but needed a strategic partner to streamline and systematise the sales training component.
- Lacked a structured coaching culture, pipeline management focus, and consistent sales management processes.
Our solution
- Implemented concurrent sales development and management programs specifically tailored to address the client's challenges.
- Designed a comprehensive Sales Management Program comprising three non-consecutive, facilitated workshops spanning 2.5 days in total:
- Workshop 1: Focused on designing an effective sales pipeline and establishing activity targets aligned with revenue goals. Managers used real-time performance dashboards to practice key conversations and manage lead indicators proactively.
- Workshop 2: Centred on advanced sales coaching techniques to help managers identify performance barriers and apply transformational coaching skills for impactful development.
- Workshop 3: Addressed mindset barriers by training managers to coach through self-limiting beliefs and reframe team member obstacles to encourage positive mindset shifts.
- Enhanced accountability by embedding pipeline discipline and providing structured support for sales managers to consistently coach and develop their teams.
Frequently Asked Questions About Sales Leadership Training
Sales leaders require a unique set of skills to manage and motivate their teams, drive results, and align sales strategies with broader business objectives.
The top five barriers are: lack of expectations; inconsistent feedback; fear of failure; no consequences; and leadership issues.
Successful sales leaders are defined by the habits they consistently practice to drive their team’s performance and build a culture of accountability, growth, and resilience.
The core competencies are: active listening; powerful questions; emotional intelligence; building rapport; constructive feedback; goal setting; self-awareness; adaptability; and presence.
It aligns individual performance with organisational goals, ensures consistent execution, and creates a pipeline of future leaders.