What is meant by 'online sales training'?

Online sales training refers to digital learning programs designed to build or enhance sales skills through accessible, web-based content. Unlike traditional classroom training, online sales training allows sales teams to learn at their own pace, accessing modules from anywhere and at any time. Typically, these programs cover essential sales competencies, such as prospecting, relationship building, negotiation, and closing techniques, as well as advanced skills tailored to a company’s specific sales approach.

Many online sales training courses are interactive, using video tutorials, quizzes, simulations, and real-world scenarios to engage learners and reinforce knowledge. Some programs also incorporate assessments to help sales leaders track progress and identify areas for additional development. Effective online training is often customised to reflect an organisation’s unique sales processes, products, and customer personas, making it relevant and directly applicable to daily sales tasks. This flexibility and scalability make online training a valuable tool for consistent skill development across large or distributed teams.