Do Your People Know Where You Want Them To Go?

If you surveyed the people that work in your business, what percentage of them would know the true strategy and direction for the business in the short and long term? More importantly, how many of them would feel connected to it and understand their part in delivering upon it? According to Deloitte Insights, 67% of employees expect their employer to help them ‘feel connected to a sense of purpose and belonging’ in their organisation. In contrast, only 45% of C-Suite execs actually do this.

We’re not surprised. When we visit and work with different businesses, it’s not uncommon for us to find a very formal strategy document sitting on a shelf gathering dust. What is surprising is that a significant amount of time (and money) has usually been invested in developing the strategy, in the form of numerous meetings and workgroups, just to let this key piece of the business planning process sit “out of sight” and “out of mind”.

Building an “Irresistible Organisation”

Engaging employees in the strategy of a business is crucial for its success, and recent research by Deloitte illustrates a critical point: employees today yearn for meaning, autonomy, and purpose, not just a paycheque. They want to be co-pilots, rather than simply passengers, on the company's journey.

Deloitte's concept of the "irresistible organisation" resonates deeply. It acknowledges the evolving employee-work contract, where engagement isn't a perk, but a strategic imperative. The key lies in fostering:

• Meaningful Work: Connect individual roles to the company's bigger picture, so everyone feels their contribution matters.
• Autonomy: Empower employees to make decisions, own their work, and see the impact of their actions.
• Job-Person Fit: Match skills and aspirations with roles, creating a sense of fulfilment and growth potential.

We've seen it firsthand with our own clients – when a company's strategic intent becomes a lived reality, the results flow naturally. From clarity in mission and objectives to focused execution, engaged employees deliver.

Think of it this way: reaching a new destination requires a map. Your business strategy is that map, and employee engagement is your compass. With both in hand, you can navigate confidently, ensuring everyone arrives at the desired future, together.

Is your strategy gathering dust? Contact us today for a free consultation on how to engage your employees by creating role clarity and transform your strategy into a living, breathing roadmap for success.